welcome to adwords ppc @ 30% less.
get relevant business leads starting just rs 150/day
Get Ready for Smart AdWords Management that Saves Money, as much as 30% on your budget per month. Plus, get relevant business leads on a regular basis. We have done it time & again for our clients.
Read on if your AdWords/ PPC Campaign has the following PROBLEMS:
a) Your AdWords account "leaks" - which means while you get enquiries you get them at an abnormally high cost.
b) Impressions & clicks often pop up from places which are not a part of your target setting.
c) You are not able to keep a track of which keywords are the "winner" keywords & driving enquiries.
d) The analytics account (free of cost, by the way) is not set up so you are not able to track the traffic to your website & its sources.
e) You have no or very little idea about negative keywords & therefore continue to pay for irrelevant queries & keywords.
f) Since you must concentrate on your own business, you seldom look at your own AdWords campaign & hence have no idea what's going on.
g) You find AdWords overly technical & leave everything as it is.
h) You have no idea about Remarketing & how it can help drive enquiries & conversions.
i) You do not know if your budget needs to increase or decrease.
Here is where we come in. Our AdWords PPC Consultancy, "AdWords for Low Budgets" is tailor-made for individuals, start ups & entrepreneurs.
What we do:
a) Work on budgets as low as Rs 150 per day.
b) Save money on bids & budgets, as much as 30% per month.
c) Never pay a premium for the top positions, yet get results.
d) Scientific approach based on a combination of AdWords + Analytics.
e) Constant monitoring of search queries, keywords & conversions.
f) Focus on ROI in constant consultations with our clients.
OUR WORKING PHILOSOPHY & ADWORDS ACCOUNT OPTIMISATION
Cut bare-boned, the following image sums up my operating philosophy:
SO, WHAT DO YOU GET IN ACCOUNT MANAGEMENT FROM US?
Savings, Savings, Savings & better long term account management.
a) Daily review of your traffic, keywords & bids
b) Google Analytics & its array of information like web traffic, search queries, conversion tracking, etc.
c) Regular communication for long term optimisation & fortnightly review
d) Google Analytics data analysis on a regular basis
e) Daily tracking of conversions.
f) Optimum budgeting in line with ROI targets.
All in all, these can add upto 30% savings a month on your budget. We have done it time & again for our clients.
Our Fee:
Rs 5000 for the first month, and Rs 3500 from next month onwards. Please note that these are Account Handling charges & include NO credit to your AdWords account. Also note that these charges are payable in advance.Note that each new account with a new website gets free Advertising credit of Rs 2000 from Google.
In case you are transferring an old account to us, the fee is Rs 5000 for the first month & Rs 3500 from next month.
NOW, CHECK OUT OUR CREDENTIALS
I am Vineet Vishnu, the founder of this small consultancy. I have been in Advertising. I have been a teacher of Marketing & now, my calling is to help others enhance their businesses. Do check out my LinkedIn profile. I have 3 partners & together we have formed a virtual company called "PPC Partners India" to serve our clients.
I am AdWords certified, for both Search & Display campaigns.
I have certifications in Google Analytics as well.
And of course, my consultancy is a Google Partner.
I also do AdWords & Analytics training. You can see my training website as well.
Now let us try & answer some questions that you might have in your mind.
WHAT EXACTLY IS ADWORDS OR PPC (PAY PER CLICK) ADVERTISING ALL ABOUT?
You are a businessman. You are looking to have a web presence as that will allow you to connect with 13 crore (as per the latest estimates) Indian customers that use the web. Or you wish to sell to other countries across the world. In short, whatever your business, whatever your ambitions, you need Advertising to put your business in front of your prospective customers.
AdWords, or any form of PPC Advertising adds an extra dimension to this. If you use AdWords for Google Search Network, then it can put your advertising in front of consumers when they are actually searching for it. And if you put your ads on the Google Display Network (which includes Youtube) then it gives you a wide, wide reach to build your brand. Google delivers 78% reach amongst web subscribers across the world.
Just think about it. You run a apps design business & your target markets are the US & Canada. If you plan & run your campaign, your ads will be put out in front of people when they are actually looking for someone who can help them with their apps designs. In short, it means your website will attract the right traffic at the right time that will maximise your chances of conversion. And you can back it up by creating a campaign on the display network that helps you build your brand.
Not only that, there are some very exciting (and easy to implement) solutions like Re-marketing. Re-marketing allows you to present your ads to those who have visited your website (or a specific part of it), for upto 540 days.
WHAT SHOULD BE MY DAILY BUDGET ON ADWORDS?
There is no prescribed limit. You can spend as little as Rs 20 or as much as Rs 20,000 per day. So how do you decide? In our opinion, your spends should be commensurate with your ROI goals.
For example, you put in Rs 500 per day or Rs 15,000 per month on AdWords for a Search Campaign. At the end of the month (and please allow a month), you are able to get incremental or extra sale of Rs 20000. That's how you should proceed & fix your budget.
Remember, marketing is a long process. Just because it is digital, it does not mean that the buyer's behaviour will change. Therefore, it pays to commit long term, and spend money wisely.
I THOUGHT ADWORDS WAS ALL ABOUT CLICKS
You would be making a huge mistake & wasting a lot of money if you concentrate on clicks & clicks only. Remember, clicks are a way of getting prospective customers to your website. Would you want just anybody to visit your website or call you? No. We all want to hear from "relevant" prospective customers. Always be guided by "relevance" & the prospect of converting those who visit your website into customers.
HOW CAN "RELEVANCE" BE ENSURED?
There are built in ways in AdWords for that, so make sure you are using all of that. Let's describe some of them in brief.
The first one is the way you use a keyword. The default keyword matching mode is "broad", but the other ways can give you better control over your campaign. It is better that you go through this link which explains about the different ways to use your keywords.
Then there are other fabulous tools, like Search Query Report & Tracking Codes for you to figure out what queries (and not just keywords) your ads are appearing for.
Be sure you are using all the tools. Be sure "relevant" traffic is flowing to your website.
Needless to say, it is a good idea to seek the help of a professional PPC Manager. And if you do seek the help of a professional PPC Manager, make sure he/ she is duly certified.
HOW MANY KEYWORDS SHOULD I USE?
A typical beginner's mistake is to stuff an ad campaign with keywords. Should you be doing that? Just think.
Let's say I use "adwords" as my keyword. Now, it is such a common query that I would be able to get 5000 impressions in a day even with a low bid. And consequently I may end up getting 50 clicks in say, Rs 50.
But is that worth it? If you were using "adwords" as a broad match, your ad might have been shown for keywords such as "adwords vouchers", "adwords certifications", "adwords help", etc. So would it help you if these customers looking for completely different things landed on your website or called you up? The answer is No.
Now let's take it from the point of view of Cost per Lead. Let's say you use Google AdWords as your keyword & end up with 50 clicks. If your bid amount is Rs 1.50, you would spend Rs. 75 in one day. Because it is such a general keyword, chances are that only about 5% clicks might be of use to you. So the Cost per Lead in this case would be 75/3 or Rs. 25 per Lead. So it is not at all a good proposition.
We need to find keywords that pull in "relevant" queries at a cost that's within our ROI goals.
BE RELEVANT. BE FOCUSSED.
Focus on a few keywords. Try different variants through different matches. For each product, make a different ad group. Check the Search Report every day. And soon, you will have keywords that pull in "relevant" leads.
INTEGRATE GOOGLE ANALYTICS INTO YOUR ADWORDS ACCOUNT
There are so many advantages of subscribing to & using Google Analytics that it is a surprise that people try and run their AdWords campaigns without using it. The biggest advantage is that you are able to get valuable demographic information about your visitors. But infinitely more valuable is the fact that you can see the search queries used by users to trigger your ads, in real time. Plus, you can set goals (time spent on your website or the shopping cart page on an e-commerce website) and measure results against it. Do not use AdWords without Google Analytics.
USE ADWORDS WITH ALL ITS TOOLS
AdWords is a wonderfully designed system to give you complete control over what you are doing. Do you check your Quality Score regularly? Do you see Search Report regularly? Do you use negative keywords? Are you doing Conversion Tracking? Do you see Search Funnel Report regularly? If you are not doing all of these, you may be paying a lot extra per click. Plus, your conversion rate may also be below average.
ADWORDS IS A LONG TERM PROPOSITION
You have to remember that you are investing money in advertising & AdWords is sending relevant traffic to your website; traffic that can convert to leads & leads that can convert to valuable business. There are two ways to go about it:
a) Bid higher than everyone else. Select exact or phrase match keywords. This way you might get instant results, but perhaps at a huge premium.
b) Select a judicious mix of broad, modified broad & phrase match keywords. And study the Search Terms Report religiously. Add/ delete keywords accordingly. Adjust bids as per the traffic & CTR. Create a list of negative keywords. And, in 2-3 weeks, you would have an "optimised" campaign where you might by paying 40-50% less per lead.
WE USE ALL ADWORDS TOOLS TO MAKE YOUR BUDGET LAST
The first thing we do is to look at your website. A poorly designed website, or poorly written content can be a real game spoiler. You are spending good money to bring traffic to your website. Should you not create a great website first? Plus, remember AdWords has very strict user policies. If you infringe upon any of the policies, your account is liable to be suspended & suspension very often means you will not be able to advertise with Google ever again in your life. Think about it.
A very common mistake is a poor "landing page". If you want to maximise your budget, make sure your landing page gives all information, including cost, that's necessary for a consumer to close the transaction. If you don't mention your cost, you are losing out on a big chance to convert a click into a lead. In case you wish to know further about good quality landing pages, you can read more here.
A lot of travel & tourism operators who offer packages also have good quality landing pages. So do a lot of e-commerce websites.
HOW DO WE WORK?
Our methodology is not different from others. But over a period of time we have acquired a certain method based on our experience, which is as follows:
a) We almost always use Broad Modified keywords. That gives us control from Day One & eliminates wastage.
b) We do not stuff our account with keywords. We like to have specific keywords so we can attract relevant queries.
c) We try & bid to be on the first page, and not necessarily in the top three positions.
d) Our Ads always promise something tangible.
e) We make tight Ad Groups.
ARE THERE ANY READY BENCHMARKS?
That's perhaps the most difficult question to answer. Somebody who gets on to AdWords for the first time often wonders about the benchmarks established, so he/she can bid accordingly.
Based on what we have seen in the Indian market (we are based in India), the following seems to be true across categories:
a) Two word keywords ("google adwords") do not cost less than Rs 5 per click.
b) Three word keywords ("google adwords cost") do not cost less than Rs 8 per click.
c) Broad Modified & Search Phrase keywords cost in the range of Rs 15-30 per click.
There are categories, depending on the no. of impressions and competition, where your CPC would not be less than Rs 30. So we can build a probable scenario here. Let us say you are using a mix of broad, broad modified & phrase matches. Your cost per click should come to Rs 15 or so. So, in a budget of Rs. 300 per day, which is a par budget, you should get about 25 clicks per day, translating to about 4 leads. So your cost per lead should come to Rs. 75. And that's that: Cost Per Lead Rs 75. Remember, it's all "should" & not "will" or "would". There can be variances, chiefly in terms of how you use AdWords, how you bid, what keywords you use & what's your landing page & prices are.
If you wish, you can also go through our other website that showcases our analytical skills.
OUR SUCCESSES & FAILURES
We want to be completely honest & upfront. We have handled a lot of campaigns in the past one year. We profess 100% faith in Google AdWords Search Campaigns, as Search Campaigns are flexible, controllable & as focused as you would like them to be. There is minimal wastage. However, some categories like Clothes in B2C and Consultancies in B2B tend to work better on Google. Ultimately, AdWords can only bring relevant traffic to your website. What happens afterwards can only be a matter of conjecture.
WE ARE EAGER TO WORK WITH YOU, WHICHEVER CITY YOU MIGHT BE IN
Whether you are in India or elsewhere, we are eager to work with you.
We are just 3 people with a passion for Digital Marketing. Your queries or feedback is attended to personally by me or my partners. We support my clients through a mix of cellphone calls & email. It's not 24 x 7 support, but it's personalised & knowledgeable.
OUR CURRENT CLIENTS:
HR Reflections
I-Graft Hair Transplant
Pinnacle Teleservices
Slim Sauna Belt
Cloudbells Servers
Recons India
So there you are.
In case you would like to call us, our no. is +919899585997. And our Email address is: [email protected].
Or simply, fill the form below & we will get back to you at the earliest. Looking forward to a long & mutually fruitful business association...
Our Very Clear Disclaimers:
1) The contact form above in no way collects your Email for any promotional or mass marketing programmes. You are free to use other means to contact us.
2) This company is a virtual company founded out of our deep passion for Internet Marketing. We have no association or formal relationship with Google or Google AdWords, and are in no way endorsed by Google.
3) Whatever data has been mentioned in terms of Clicks, CPC & CTR has been collected through our personal campaign & the campaigns of our clients, on Google AdWords. Proof can be readily submitted if asked for. To the best of our knowledge, Google does not publish any benchmarks. The data pertains to the Indian market alone.
4) All trademarks acknowledged.
5) This page is being tracked by Google AdWords & Google Analytics through their respective tracking codes.
6) The offers being given are through Google only. Google gives these offers exclusively through its Partners.